Building Successful Brand of Toyota Essay Example | Topics and Well Written Essays - 1250 words

Building Successful Brand of Toyota - Essay Example This paper illustrates that Toyota recognizes the difference between product marketing alone and actual investment in the creation of a company brand. Indeed, Toyota seems to understand and appreciate the value of forming a corporate framework that facilitates the consumer’s preference for its products. As noted, the company faces fierce competition from other brands for the global market, which has meant that Toyota needed to reposition itself using contemporary means to stay ahead of the competition, at which they succeeded. Toyota Motors is responsible for total quality management or TQM, receiving numerous awards for quality management, such as the Japan Quality Control Award and the Deming Application Prize. The TQM strategy at Toyota is based on the Kaizen or customer first concept that stands for continuous improvement, as well as total participation that refers to input and involvement of all its workers. The Creative Idea Suggestion System, for example, seeks to encou rage and support employees in contributing effectively to quality development at the company. The Toyota’s production System has also resulted in quality improvement for work and products. In addition, the Toyota Way, established in 2001, is composed of continuous improvement, also referred to as Kaizen, which strives eliminate overproduction and waste, as well as to allow employees to suggest appropriate changes. Other techniques under Kaizen include eliminating employee fears to report issues, eliminating mistakes through a root cause analysis, eliminating transport and mistakes, creating a satisfying relationship with customers, and using mathematical and intellectual rationalization to create long-term solutions. Integrated marketing communications have been defined as a planning process that is designed to make sure that the customer receives brand contacts for a service, product, or organization that relevant and consistent over time to that customer.

Responsible Management Essay Example | Topics and Well Written Essays - 1000 words

Responsible Management - Essay Example It is important for every organization to consider the social, economic and environmental systems in which it is operating. In the long-run it is the corporations that develop a long-term vision for their business along with fulfilling their responsibilities towards the society which are able to sustain their development in the economy (Albareda, 2008; Crane et al., 2008). Due consideration of the environment in which the organization is operating will help to ensure that all the functions of the organization are conducted in the right perspective and in an ethical manner. When an organization accepts its involvement in controlling the economic resources of the society, the management will automatically be accountable to the society about the assets used. This level of accountability needs to be conducted on fair grounds and in a sincere manner by the organization. Even in cases where the organization faces losses, it should still maintain its accountability and not indulge in any false practices or excuses. In order to help managements fulfill their social responsibilities several models have been proposed and one such concept is the ‘Triple Bottom Line’ (TBL) (Park & Stoel, 2005). The introduction of this concept acted as a vehicle for proper and clear reporting of the corporation’s environmental, economic and social performance (Ketola, 2009). Performances related to the environment and social concerns can be monitored with the help of this concept. TBL has grown in popularity as it assists an organization in determining the extent to which it is successfully meeting its responsibilities towards the community. The concept of TBL has given a direction to the management in developing the goals and objectives of the organization according to its business environment. By following the guidelines specified in the